The AT&T Discovery District is a mixed-use redesign of AT&T's downtown Dallas corporate headquarters. Prominently featuring multiple indoor and outdoor media screens, AT&T wanted a way to preview video content.
In collaboration with project architect Gensler, Gimbal Cube created a 3D visualization application for client use. High-resolution media content can be previewed and recorded from different locations, angles and times of day.
A custom management system was built to manage and administer the extensive library of video content.