The Macallan - Double Cask Launch

To support the launch of The Macallan’s Double Cask Whisky in Japan, Gimbal Cube created AR and VR Experiences for event attendees.

Attendees were invited to play an AR game on their phones with The Macallan’s flavor profiles. Winners were offered a custom, whisky-infused Pierre Herme chocolate.

The five-day event hosted nearly 4000 attendees, 20% of whom used the VR experience and nearly 50% interacting with the AR.