Salesforce - Life Sized Video Game

This innovative experience offered attendees at Salesforce's annual Dreamforce conference the opportunity to step inside a life-sized motion-sensing video game.

Created to promote engagement with Salesforce's upgraded Lightning product, players competed as teams to guide their on-screen avatars through various obstacles while picking up themed badges and power ups along the way.

Using the Vive lighthouse tracking system, attendees wore custom built backpacks during gameplay outfitted with Vive sensors to track their body movements.

Player movements controlled their on-screen avatar, allowing them to maneuver through the experience. The experience was played to capacity during the four-day conference, leading to 2X more product upgrades year over year.